PPC agency in Dubai

Ad platforms optimise toward whatever event they are told to count, and they find the cheapest people who will trigger it. Optimise for page views or an early-funnel click and the platform delivers those cheaply — from people who rarely buy. Optimise for a purchase or a qualified lead and the cost per result rises, but each result is worth more.

• Choose the deepest event that still produces enough volume for the platform to learn — typically tens of events per week per campaign.
• Where the deep event is too rare, optimise toward a mid-funnel event, then check its relationship with sales in the backend rather than assuming it.
• Judge campaigns on cost per qualified lead or per sale, not cost per result. Our qualified-lead definition requires a phone conversation confirming interest in the advertised offer; form fills and clicks alone do not count.

In one EdTech account the two candidate events differed in cost per result by 15x. Neither number alone says which is better; that depends on which event leads to enrolment.

Google Ads and paid social are auctions, so cost per click is set by who else is bidding. In the UAE, commercial terms in property, healthcare, education, finance and premium retail draw bids from regional portals and aggregators, international brands, and well-funded local advertisers. Small geographic targets — one emirate, sometimes one community — concentrate that competition further.

Budgets are therefore planned in AED from expected cost per click and expected conversion rate, not from a round monthly figure. A budget too small to buy enough clicks for the platform to learn produces noise rather than results.

• Bid on specific service, product and community queries before broad head terms that portals dominate.
• Split Arabic and English campaigns so each has its own copy, keywords and landing page.
• Use negative keywords and placement exclusions from week one; in a high-CPC auction, irrelevant clicks are the largest avoidable cost.

Single service lines start at AED 3,000 a month; two scoped together start at AED 4,500. Published ranges for every service are on the UAE pricing page.

• Healthcare in Dubai — Dubai Health Authority (DHA) rules restrict outcome claims, guarantees, before-and-after imagery and testimonials in advertising by licensed facilities, and some ads need prior approval. Ad copy and the landing page it points to are both held to those limits.
• Healthcare in Abu Dhabi — the Department of Health (DoH) applies its own advertising standards. A clinic group running ads in both emirates may need separate ad groups and landing pages per regulator.
• Property in Dubai — RERA requires property advertising to carry the broker and permit details it specifies, such as the advertising permit number. Ads and landing pages are templated so those fields appear on every variation.
• Platform policies — Google and Meta add their own restrictions for healthcare, financial services and housing, which can limit targeting options independently of UAE rules.

This describes how we plan campaigns; it is not legal advice, and the client's compliance function makes the final call.

Clients are anonymised by sector. Each figure below comes from a platform export and carries its own measurement note on the case study page; figures from different platforms are not combined.

Management is priced against a plan, not fixed packages. A free audit first checks tracking, conversion events and account structure; the proposal then covers only the work that addresses what the audit found. Media spend is paid by the client to the platforms and is separate from management fees. Expected outcomes and timelines are agreed before any spend.

Single service lines start at AED 3,000 a month; two scoped together start at AED 4,500. Published ranges for every service are on the UAE pricing page.