Anonymised client · Marketplace app · UAE · Paid social — app installs
iOS installs cost 5.8x Android for a UAE marketplace app
The same app install campaign cost $5.39 per install on iOS and $0.93 on Android, so budgets and targets were set per operating system.
What were the figures?
5.8x
iOS cost per install vs Android
Measurement note — Ratio of the two platform-reported cost-per-install figures below.
$5.39
Cost per install, iOS
Measurement note — Platform-reported cost per install for iOS.
$0.93
Cost per install, Android
Measurement note — Platform-reported cost per install for Android.
How was it measured?
Cost per install is taken from the ad platform export, split by operating system. iOS attribution is subject to platform privacy limits, so the two figures are reported separately rather than blended.
Figures come from platform exports; estimated figures are labelled as estimates; channels are never summed, because platforms double-count the same sale. How we measure