Resources
Blog
Articles on search, web and performance marketing in the UAE and India.
24 Oct 2026
Free zone vs mainland in Dubai: what it changes for your marketing
What the licence type actually changes for a Dubai company's website, advertising, Google Business Profile and lead handling — and what it does not change.
24 Oct 2026
Instagram vs TikTok ads in the UAE: how to decide, and how to compare them honestly
What actually differs between the two platforms for UAE advertisers, why reported cost per lead is rarely comparable, and how to run a test that settles it for your account.
24 Oct 2026
Arabic vs English SEO in the UAE: structure, translation and what Arabizi breaks
How to structure a bilingual UAE site, why translated pages underperform, how transliterated Arabic defeats keyword tools, and when Arabic is worth the investment.
24 Oct 2026
Dubai escrow account rules for off-plan: what the law says, and what it means for developer marketing
What Dubai's escrow law actually requires, how to read claims about tightened 2025–26 rules, and what escrow means for how an off-plan project may be advertised.
24 Oct 2026
Google search operators that still work, and the SEO jobs they are actually good for
Which operators still function, which have been retired, why site: counts are not an index count, and the specific diagnostic jobs operators do well.
24 Oct 2026
Schema markup in 2026: what still earns rich results, and what to do with the rest
Google's supported rich result types no longer include FAQ or HowTo. What that changes, what structured data is still worth implementing, and the mistakes that cause real harm.
24 Oct 2026
Google E-E-A-T: what it is, what it is not, and what to actually do about it
E-E-A-T is a quality rater framework, not a ranking factor. What that distinction means in practice, and the changes that genuinely affect how a site is assessed.
21 Oct 2026
What is a hashtag, and what are hashtags used for?
A practical explanation of hashtag metadata, platform differences, discovery versus branded tags, and what the evidence says about reach.
21 Oct 2026
What is a favicon? Formats, sizes and Google Search requirements in 2026
A technical reference to favicon locations, ICO, PNG and SVG, HTML declarations, Google Search eligibility and recrawl troubleshooting.
21 Oct 2026
YouTube algorithm 2026: how recommendations, Search and Shorts work
YouTube’s documented ranking signals across Home, Suggested, Search and Shorts, with clear definitions of CTR, view duration and counted impressions.