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SEO audit
A written technical audit of a domain, run before any proposal. It covers whether a site can be crawled, indexed, rendered, understood and measured — in that order, because each one depends on the one before it.
Short answer
What does DigeeSell's SEO audit check?
The audit checks crawlability and indexation first — robots directives, canonicals, sitemaps, status codes and whether pages render without JavaScript — then page performance against field Core Web Vitals, then structured data and internal linking, then whether conversions are being recorded accurately. Findings are ordered by what is blocking visibility rather than by severity score, and the audit is delivered as a written report with each finding tied to the evidence for it.
Updated
Can search engines reach and index the pages?
Everything else is irrelevant if this fails, so it is checked first. The audit looks at robots.txt directives, meta robots and X-Robots-Tag headers, canonical tags and whether they are self-referencing, the XML sitemaps and whether they match the pages that actually exist, HTTP status codes across the URL set, and redirect chains.
It also checks for soft 404s — URLs that return HTTP 200 with generic or homepage content instead of a real 404. These are common on single-page applications and they quietly consume crawl budget while telling search engines that thousands of nonexistent pages exist.
Does the page exist in the HTML, or only after JavaScript runs?
This is the single most consequential check for modern sites, and the one most audits skip. The audit fetches each template with JavaScript disabled and compares what is in the source HTML against what appears in the browser. If the title, the main content, the canonical or the structured data only exist after a script runs, they are invisible to anything that does not execute JavaScript.
Google renders JavaScript, on a delay. The assistant crawlers — GPTBot, ClaudeBot, PerplexityBot and others — fetch the HTML and do not execute it. A client-rendered site can therefore rank in Google and be entirely absent from AI answers, which is a failure mode that a score-based audit tool will not report.
How fast is it for real users, not in a lab?
Lab scores from a single synthetic run are easy to optimise for and tell you little. The audit reads field data — Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift as experienced by actual visitors — and separates mobile from desktop, because mobile is what the index is built on.
Where the field data is poor, the audit identifies the cause rather than restating the metric: render-blocking resources, unoptimised or unsized images, font loading behaviour, third-party scripts, and server response time measured from the market the site serves rather than from wherever the test was run.
Is the site's structure legible to a machine?
- Structured data — whether it is present, whether it validates, and whether it describes what is actually on the page. Invalid or mismatched markup is worse than none.
- Internal linking — whether important pages are reachable in few clicks, whether any page is orphaned, and whether link equity is concentrated or scattered across near-duplicate pages.
- Heading structure and content hierarchy, which is how both search engines and language models decide what a page is about.
- Duplicate and near-duplicate content, including the doorway-page pattern of one template repeated with a city or sector name swapped in.
- International set-up where it applies — hreflang reciprocity, self-reference and x-default, which fail silently and are rarely caught.
Is anything being recorded accurately?
A site can be fast, crawlable and well structured, and still be impossible to improve because nothing is measured correctly. The audit checks that analytics is firing once rather than twice, that conversion events correspond to something a business would actually count, that paid media tracking matches what the ad platforms report, and that form submissions reach a destination.
Where a client counts leads, the audit checks whether the counted event matches the definition on how we measure — a form fill recorded as a lead is a number, not a lead.
What does this audit not do?
It does not produce a score out of 100. It does not list every flagged item a crawler can generate; most of them do not matter and including them obscures the two or three that do. It does not estimate traffic uplift, because that depends on competition, budget and the client's own execution, and a number invented before the work starts is worth nothing.
It is also not a content audit. Topic coverage, search demand mapping and competitive gap analysis are separate work, covered under SEO in the UAE and SEO in India.
Is there a self-serve version?
Not yet. A console that runs the technical checks on demand is in development. Until it is live, the audit is run and written by the team, and this page will not claim otherwise.
What do buyers ask before starting?
Is the SEO audit really free?
Yes, and it carries no obligation. It exists because a proposal written without looking at the site is guesswork, and because the findings are useful whether or not the work follows.
How long does the audit take?
It depends on the size of the site and how much of it is unique. A small brochure site is quick; a catalogue with tens of thousands of URLs takes longer because the crawl itself takes longer. The timeline is agreed when the audit is requested.
Do you use an automated tool for this?
Crawling and field performance data come from tooling, because that part should be automated. The ordering — which findings are actually blocking visibility and which can be ignored — is judgement, and that is the part worth having.
Will the audit tell us how much traffic we could gain?
No, and be sceptical of audits that do. Uplift depends on competition, budget and execution over months. What the audit gives is the list of things currently preventing the site from competing, ordered by consequence.
Does the audit cover whether AI assistants can read our site?
Yes. The rendering check compares the source HTML against the rendered page, which is exactly what determines whether assistant crawlers — which fetch HTML and do not execute JavaScript — can see your content at all. A site can rank in Google and be invisible to them.
Can you audit a site you did not build?
That is the normal case. The audit does not require access to the codebase; crawl, field performance and public structured data are all externally observable. Analytics and Search Console access makes the measurement section more useful but is not required.
Free audit
Find out what is actually blocking visibility.
The audit establishes where crawling, indexation, rendering, performance or measurement are failing, before any proposal is written.
Request the free audit