Anonymised client · Education — student recruitment · India · Paid social
On-platform lead forms cost 4–8.5x less than website destinations
For a student recruitment campaign, on-platform forms produced leads at ₹66 against ₹269–563 for campaigns sending people to website pages.
What were the figures?
4–8.5x
Lower cost per lead on-platform
Measurement note — Range of ratios between the on-platform figure and each website-destination figure below.
₹66
Cost per lead, on-platform form
Measurement note — Platform-reported cost per form submission.
₹269–563
Cost per lead, website destination
Measurement note — Platform-reported cost per lead across the website-destination campaigns.
How was it measured?
These are form submissions as counted by the platform, not qualified leads. Under DigeeSell's definition a lead only qualifies after a phone conversation confirms interest in the advertised offer, so cost per qualified lead has to be measured separately.
Figures come from platform exports; estimated figures are labelled as estimates; channels are never summed, because platforms double-count the same sale. How we measure