Strategy of Google My Business Listing for Doctors And Hospitals
Google has become such a necessity these days that it is the first thing that pops up in our minds whenever we feel confused about anything. People search for healthcare most often on google and that is where the role of Google My Business arrives.
Google My Business affects your presence on search results. It is a free tool of Google that helps you promote business as well as manage your presence online.
In order to attract more patients it is important for every hospital to have Google My Business account.
Let’s look at some of the strategies of Google My Business listing for hospitals-
1- Own your business-
You need to claim your Google My Business Profile so that you appear on google search results. Local SEO has an important role here. It increases your chance to appear in the top 3 results whenever people will search for a hospital in the area where your hospital is located.
2- Update your GMB Dashboard-
There are 4 useful tabs that you should update on the GMB dashboard-
- Info Tab-
In this tab, you can optimize the information related to your hospital such as name, address, phone no., opening and closing time of your hospital, etc.
- Insight Tab-
It helps in tracking the performance of your medical website. Here you can identify how many people are clicking or visiting your website.
- Reviews Tab-
Here you can check reviews of people and reply to them accordingly. Try to respond to every review.
- Photo tab-
By using this tab, you can add, edit or delete photos of your choice.
3- Add relevant pictures-
The picture you will add creates a long-lasting impact on the viewer so select the photos carefully. For example- Instead of uploading pics of infrastructure or equipment, it will be better to upload pictures of your team of doctors and staff. This will create a welcoming image of your hospital.
4- Categories selection-
Select the category of your service wisely otherwise people will not be able to find you. Choose a category in which your hospital fits. You will get a primary as well as a list of secondary categories to choose from.
For instance, if you own an eye hospital select the eye hospital category.
5- Quick response-
Prompt replies on each review and solving their queries create a better impact on patients who are looking for a hospital. It will help in gaining their trust and it will also show that your patient’s opinion matters to you.
6- Review Link-
Reviews play a crucial part in maintaining a good reputation of your You will get a unique review link in your Google My Business account. You can distribute this link to get feedback from happy patients.
7- Relevant URLs-
Using relevant URLs makes your website appear genuine for patients and they find it easy to get information.
There are 4 basic URLs that every hospital’s GMB account should have to rank higher- Call, Direction, Website, and Appointment.
8- GMB posts-
You can attract new patients by posting relevant pictures, videos, promotion offers, and other content. It should be engaging as well as informative for people. It will also help in giving an insight into your hospital and its working.
So Google My Business is a great source for doctors if it is used in the right way. Here your potential patients can find all the information about your hospital in one place. These optimization tips for healthcare help your hospital to rank higher in search results and increase the patient base.
Follow the strategies discussed above to have your well-maintained presence on google search results.