Instagram has become the most widely used social media platform these days. It is not only used for entertainment but also for business purposes.
Several small businesses have got recognition and they have succeeded as well by just setting up their business page on Instagram and selling their products through it.
Instagram can be a boon for small businesses. Let’s see How?
What are the benefits of Instagram shops?
Instagram shops provide numerous benefits, especially to small business owners. We have come up with some of the benefits to help you establish your business on Instagram-
1- Lasting impression-
As huge brands have set up their business page on Instagram, users find Instagram stores trustworthy.
It is a great platform to build customers organically. You can post realistic content and display your products properly on Instagram.
You can also use different filters to enhance the look of your product.
The Instagram shop feature can help you create a lasting impression and earn goodwill in the market.
2- Direct Marketing-
You can market your products directly through Instagram. There will be no middlemen involved. Insta users can directly view your products and pay you in case they make up their mind to purchase a product. Direct marketing also eliminates all the extra expenses involved when the product passes through a distribution channel.So instagram is going to save a lot of money for you in the long run.
3- Easy to promote-
Promotional activity is quite easy on Instagram. You can promote your products by uploading them on reels and Insta- stories. While reels remain permanently on Instagram stories disappear after 24 hours. Try to upload creative and relatable content so that users find it relevant and engaging.
You can take your happy customers’ feedback either in DMs or in the comments section.
Just take a screenshot of this feedback and make a separate section on your Insta-stories for it. You can also choose to display it permanently on your profile. This will help in gaining the trust of viewers.
5- The wider audience-
We all know that most people use Instagram these days. So you can effectively use this platform to reach wider audiences. All you need to do is be active on Instagram and post regularly. Always reply to the comments of your viewers and actively participate in the posts of the relevant pages.
6- Free platform-
Instagram is absolutely free. You can use this platform for various activities at zero cost. It is a great place for small business owners who have budget constraints as they can open their business page, display their products, reach audiences and get their feedback. The Instagram shop feature is truly a blessing for small businesses.
7- Engaging for customers-
There is a like, comment, and share option on Instagram through which customers can give their opinion. So you get a great opportunity to engage and interact with the viewers and convert them into customers.
8- Watching competitors-
You can always look at the Insta accounts of your competitors and see their activities. You can also watch their strategies. Learn from their mistakes and the techniques they use to succeed in the market.
So Instagram shopping is totally worth it and it can benefit small businesses in numerous ways. This platform is a great opportunity for small business owners to establish their business and reach a wider audience. Though it is not an easy task to earn followers and customers on Instagram, with constant efforts one can achieve its goal. The key to success is being active on Instagram and keep your content engaging for people.