# A 15x gap in cost per result between two conversion events in EdTech

Optimising for a mid-funnel event cost $2.81 per result; optimising for a deep event cost $41.49 — a 15x difference that changes what a campaign should be judged on.

Canonical: https://digeesell.com/case-studies/edtech-conversion-events/
Last updated: 2026-10-21