Blog & Article

Nowadays, technology is involved in our environment, like sugar in coffee, and the use of Artificial Intelligence tools is also becoming an important part of our lives.

Each day more and more people are turning to the internet to find their goods and services. So, e-commerce has become a mode of business. Despite living in a digital age we still can see the daily competition and challenges in e-commerce. Having an online store isn’t enough but you need to take steps to optimize your website and marketing to get the most out of your e-commerce sales. Importance of E-Commerce As people now...

The misconception of believing that marketplace and e-commerce website is the same thing has continued since forever. It’s good to understand the difference between an online marketplace vs an e-commerce website before you start your online business. What is a marketplace? The Marketplace is a website where the products offered come from multiple sellers. Owner does not own the inventory nor needs to invoice the customer. In the process of selling on the marketplace there are...

As we have seen the retail sector facing several threats over the years but now that the Coronavirus pandemic has occurred, the threat has reached its peak. Now that the physical stores shuttered we have digital commerce to rely upon! This has become an opportunity for struggling businesses to rebuild themselves. There is a rise in online shopping and not just for the essentials but for home goods, clothes, medicinal, etc. Due to this...

A new battle has begun between Apple and Facebook that has created a panic over the internet. E-commerce advertisers are in a fear of losing their ad- effectiveness which in turn will result in loss of revenue. To properly understand this scenario, Let's talk about this battle first- A couple of days back Apple came up with the new update- ios14. In this update, Apple users will be asked whether they want Facebook to track their activities...